Think about this: The beloved steakhouse chain called Texas Roadhouse isn't really from Texas at all—and shockingly, it's not even the state that loves it the most! That's right, get ready to have your perceptions flipped as we dive into this fascinating tale of a restaurant empire that's more Kentucky than Lone Star.
There's no denying that Texas Roadhouse has captured the hearts of diners nationwide. This popular steakhouse chain kicked off its journey in 1993 and has been climbing steadily ever since, recently surpassing Olive Garden to claim the title of America's top casual dining spot. But here's where it gets controversial—while Texans might assume their state holds the crown for devotion, another place stands out with an unexpectedly fervent passion for the brand. Surprisingly, the state that Googles Texas Roadhouse more than any other isn't Texas itself—it's Kentucky!
Not only are Kentuckians breaking search records for the chain, but they often skip over their own iconic eatery and hunt down Texas Roadhouse instead—yes, even more than they do for the famous Kentucky Fried Chicken. (Just a fun fact: KFC actually started in Utah, with its founder, Colonel Sanders, hailing from Indiana.) Now, this might sound like a quirky coincidence, but it's rooted in solid logic. Texas Roadhouse's headquarters is nestled in Louisville, Kentucky, and its very first restaurant opened just across the border in Clarksville, Indiana. And this is the part most people miss—Kent Taylor, the chain's late founder who passed away, grew up right there in Louisville, proudly calling the Bluegrass State his home. Plus, the company launched with a $300,000 investment from three local Kentucky doctors. In other words, Texas Roadhouse is about as Texan as Outback Steakhouse is Australian—basically, not at all!
If that revelation is mind-blowing, hold onto your seats because there's more. You might be scratching your head wondering why a chain with zero Texas ties leans so heavily into Lone Star themes—like those lively hourly line dances, the cute armadillo mascot, or even the intriguing rattlesnake bites (which, by the way, aren't made from actual snakes but are a tasty appetizer of crispy fried delicacies). The answer? It's all about the fun and the vibe! According to insights from FSR Magazine, the name and aesthetic were sparked by Kent Taylor's adventures through Dallas, Texas, during his time working for another restaurant chain, Bennigan's. It evokes that warm, welcoming, family-friendly feel you imagine in rural Texas—think jukeboxes spinning country tunes, special dishes like cactus blossoms, and even a dedicated spot honoring the legendary Willie Nelson.
As of July 2025, Texas Roadhouse has expanded to over 700 locations across the United States and into 10 other countries. Fittingly, Texas does boast the highest number of these steakhouses, embracing that 'everything's bigger' motto. Yet, despite this explosive growth, the company prioritizes keeping each spot feeling like a local hangout, complete with custom murals that celebrate nearby history and culture. So, even though it might seem counterintuitive, it's perfectly fitting that Texas Roadhouse remains a huge favorite in its true home state—Kentucky. After all, that commitment to a hometown feel makes it relatable and endearing, no matter the name.
Of course, this raises some eyebrow-raising questions: Is it a bit misleading to market a restaurant as 'Texas' when it's so deeply rooted elsewhere? Or is it just harmless fun that adds to the charm, like how many brands play up exaggerated themes for entertainment? What do you think—does this 'fake' Texas identity bother you, or do you love the playful deception? Share your thoughts in the comments below—do you agree it's all in good fun, or should chains be more honest about their origins? We'd love to hear your take!
