UniFirst is excited to announce a significant sponsorship deal with Hendrick Motorsports for the 2026 NASCAR Cup Series. They will be the primary sponsor for Chase Elliott, the 2020 Cup Series champion and eight-time Most Popular Driver, in five races next season. This marks UniFirst's seventh year as a proud sponsor of the No. 9 team, and their partnership is set to continue with a bold and green presence on the track.
The UniFirst No. 9 Chevy will make its debut at Darlington Raceway on March 22, 2026, showcasing its signature bold green design and iconic "U-Mark". The team will compete in five races, including three playoff races, across the season.
The full schedule for the UniFirst No. 9 Chevy is as follows:
- Darlington Raceway: Sunday, March 22 at 3 p.m. ET on FS1
- Martinsville Speedway: Sunday, March 29 at 3:30 p.m. ET on FS1
- Richmond Raceway: Saturday night, August 15 at 7 p.m. ET on USA
- Charlotte Motor Speedway ROVAL: Sunday, October 11 at 3 p.m. ET (playoff race) on USA
- Martinsville Speedway: Sunday, November 1 at 2 p.m. ET (playoff race) on NBC
David Katz, Executive Vice President of Sales and Marketing at UniFirst, expressed his enthusiasm for the partnership, highlighting the team's performance and integrity. Chase Elliott also shared his eagerness to build on the team's success from the previous year, aiming to bring UniFirst to victory lane.
As the Official Workwear Provider for Hendrick Motorsports, UniFirst will supply high-quality uniforms and workwear, as well as facility services, to the team and its sister company, Hendrick Automotive Group. This sponsorship not only showcases UniFirst's commitment to the sport but also reinforces its position as a leader in customized business uniform programs, facility service products, and first aid and safety services in North America.
