#cosmoprof2025 #beautyinnovation #bolognaexhibition #beautytech… | Shefmon Beauty Equipment Co., Ltd (2025)

How to prepare for an exhibition to attract maximum attention? The experience gained at MCB Paris and Beauty World Middle East in October shows that the key to success at exhibitions is strategic planning. After these exhibitions, our ÜLKA team returned with new ideas, vision and understanding of what works best and what is just a waste of time and resources.That is why I want to share with you the steps to planning exhibitions.Planning participation in an exhibition starts with a clear goal: what exactly do you want to get from this event?To attract new partners? Demonstrate your innovative developments? Find out about the latest trends and market demand?Clearly defined goals help you not to get scattered and focus on your priorities. For example, at MCB Paris, we focused on demonstrating our new products and invited visitors to try them out, which helped us increase loyalty to our products in the French market.The second important element is the preparation of the stand. It is important that the team is ready to convey information about the product and is able to maintain contact.At Beauty World Middle East, we emphasized interactive demonstrations, which helped to attract more visitors and create a lively interest. By modeling scenarios of questions that might arise, we were able to answer inquiries quickly and with the needs of customers in this market in mind.Tools for collecting contacts should be simple and convenient. QR codes, a clear questionnaire, or even business cards - all of these work for the speed of data processing after the exhibition. We used apps to capture contacts and feedback, which made it much easier to follow up with leads.End the exhibition with the right analysis and follow-up. It is worth establishing communication with each potential partner with whom you managed to communicate no later than a week after the event. Thanks to this, we already have several promising contacts for further development in the Middle East and Europe.Did you have any special strategies for exhibitions? Share your successful cases or questions in the comments.

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The time has come: EXPO REAL Network is live!Are you wondering who will be at EXPO REAL and want to make valuable contacts in advance? Then we have the perfect tool for you: EXPO REAL Network! Learn how it works in 3 minutes: https://lnkd.in/d3JHs-Xi 🤝See all registered trade fair participants up-to-date. Connect with interesting contacts already weeks before the trade fair and make appointments.🔎The filter function makes searching easy. A matching scale also shows you how well the participants match your interests.👀 Stay tuned! More and more participants will join over time.❗️ Important: In order to access the Network, you must first register your trade fair ticket.Join in and get connected!#EXPOREAL #EXPOREAL2024 #Network #property #realestate #networking #tradefair #munich

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Tackling Installation Delays: Ensuring Smooth Stall Setups at Exhibitions ⏳🚀Exhibition success hinges on meticulous planning and flawless execution, but installation delays can throw a wrench into the best-laid plans. These delays not only disrupt scheduled activities but also affect the overall impact and experience for visitors.Why Installation Delays MatterDisrupted Schedule: Delays in stall setup can derail your entire exhibition plan, from product displays to scheduled demonstrations and client meetings. 🕒First Impressions: An incomplete or rushed setup leaves a poor first impression, which can affect visitor engagement and brand perception. 👀Team Morale: Last-minute rushes to complete setups can stress the team, reducing their effectiveness and enthusiasm during the exhibition. 😓Strategies to Manage and Prevent Installation DelaysDetailed Planning: Begin with a comprehensive project plan that outlines every step, from design to installation. Factor in buffer times for unexpected delays. 📋Reliable Vendors: Partner with experienced and reliable stall fabricators and vendors who have a track record of timely delivery. 🏗️On-Site Supervision: Have a dedicated team on-site during setup to oversee the process, troubleshoot issues, and ensure everything is on track. 👷♀️👷♂️Pre-Exhibition Rehearsals: Conduct mock setups before the event to identify potential issues and streamline the installation process. 🛠️Clear Communication: Maintain constant communication with all parties involved, ensuring everyone is updated on timelines and any changes. 📞Contingency Plans: Prepare for the unexpected with backup plans. Have extra hands on deck to handle last-minute issues. 🚨Real-World ApplicationAt Dynamic Brands Inc., we've learned the hard way the importance of proactive planning and reliable partnerships. For instance, during the recent Global Trade Expo, our early setup and thorough pre-exhibition rehearsals allowed us to address unforeseen challenges without impacting our schedule. This meticulous preparation ensured our stall was ready well ahead of the event opening, allowing our team to focus on engaging with visitors and potential clients.ConclusionInstallation delays can significantly hinder your exhibition success, but with detailed planning, reliable partners, and proactive management, these risks can be minimized. Ensuring smooth and timely stall setups not only enhances your brand’s presence but also boosts team morale and visitor engagement. Let’s commit to better planning and execution for flawless exhibitions. ⏳🚀#ExhibitionSuccess #InstallationDelays #EventPlanning #BrandManagement #DynamicBrandsInc

I just want to say "THANK YOU!" to GAMA for making all of our lives a little easier in 2025...at least for those who attend both Toy Fair NY and the GAMA Show in Louisville. What a novel idea - staggering our industry trade shows so that we can attend all of them and meet with our buyers/retailers...WOOO! Kudos to Eric Price and the team at GAMA!#gama #commonsense #ToyIndustryGAMA EXPO 2025 DATE CHANGEYesterday GAMA announced that we are moving the dates of the 2025 GAMA EXPO one week earlier to February 23-27, 2025, to address space issues with our original dates. This decision was made primarily due to the growth we had this year over the previous show in Reno.2024 was our largest show to date with 2,736 people in attendance and 300 exhibitors representing an overall growth of 34% from last year in attendees and nearly a 50% growth in the number of exhibitors. This growth made us reevaluate the space we had under contract at both the hotel and convention center for both 2025 and 2026. When the last Site Selection Committee, comprised of members for all divisions, selected the new home for GAMA EXPO in 2019, we looked at historical growth in Reno and used that projection to secure space for 2024-2026 in Louisville. We blew past that projection with this year’s show.If we stayed with the original March 3-7 dates, we would have had a much smaller footprint than we had this year when we were able to add last minute space to accommodate the growth we were seeing via registrations.As such, we worked with the venues to find dates and rooms that match what we had this year. This is not an effort to add additional space, but to maintain what we offered for 2024.Considering the serious effort it took for the KICC and GALT House to move the groups they already contracted, they asked that we extend our contract by an additional year. As partnerships go both ways, we agreed to the one-year extension.With this change in dates, the three main US industry trade shows will now be held in consecutive weeks.Toy Fest -February 19-21, 2025GAMA EXPO –February 23-27, 2025New York Toy Fair –March 1-4, 2025We understand this change affects everyone’s schedule, but please know, this decision was not made lightly. It was made with the best interest of our members and the overall success of the show in mind.Also, while we agreed to the one year extension, we are committed to supporting the efforts of the member-led Site Selection Committee process which is already looking for our next location once the current contract expires in 2027.

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Tackling Installation Delays: Ensuring Smooth Stall Setups at Exhibitions ⏳🚀Exhibition success hinges on meticulous planning and flawless execution, but installation delays can throw a wrench into the best-laid plans. These delays not only disrupt scheduled activities but also affect the overall impact and experience for visitors.Why Installation Delays MatterDisrupted Schedule: Delays in stall setup can derail your entire exhibition plan, from product displays to scheduled demonstrations and client meetings. 🕒First Impressions: An incomplete or rushed setup leaves a poor first impression, which can affect visitor engagement and brand perception. 👀Team Morale: Last-minute rushes to complete setups can stress the team, reducing their effectiveness and enthusiasm during the exhibition. 😓Strategies to Manage and Prevent Installation DelaysDetailed Planning: Begin with a comprehensive project plan that outlines every step, from design to installation. Factor in buffer times for unexpected delays. 📋Reliable Vendors: Partner with experienced and reliable stall fabricators and vendors who have a track record of timely delivery. 🏗️On-Site Supervision: Have a dedicated team on-site during setup to oversee the process, troubleshoot issues, and ensure everything is on track. 👷♀️👷♂️Pre-Exhibition Rehearsals: Conduct mock setups before the event to identify potential issues and streamline the installation process. 🛠️Clear Communication: Maintain constant communication with all parties involved, ensuring everyone is updated on timelines and any changes. 📞Contingency Plans: Prepare for the unexpected with backup plans. Have extra hands on deck to handle last-minute issues. 🚨Real-World ApplicationAt Dynamic Brands Inc., we've learned the hard way the importance of proactive planning and reliable partnerships. For instance, during the recent Global Trade Expo, our early setup and thorough pre-exhibition rehearsals allowed us to address unforeseen challenges without impacting our schedule. This meticulous preparation ensured our stall was ready well ahead of the event opening, allowing our team to focus on engaging with visitors and potential clients.ConclusionInstallation delays can significantly hinder your exhibition success, but with detailed planning, reliable partners, and proactive management, these risks can be minimized. Ensuring smooth and timely stall setups not only enhances your brand’s presence but also boosts team morale and visitor engagement. Let’s commit to better planning and execution for flawless exhibitions. ⏳🚀#ExhibitionSuccess #InstallationDelays #EventPlanning #BrandManagement #DynamicBrandsInc

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𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗘𝗫𝗣𝗘𝗡𝗦𝗜𝗩𝗘 💷 💷 💷 There, I’ve said it. The unspoken truth about exhibiting is it’s not cheap, by the time you’ve paid for:🌌 The space🛠 The stand🚆 🏨 💰 Travelling, hotels and expenses🎁 Promotional material⏱ Time on the project📝 Organising your product demonstrations… amongst other costs…You have already run up a hefty bill. So, best not bother, right?🛑 𝗪𝗥𝗢𝗡𝗚.We recognise there is an investment required to exhibit, but the results of a successful exhibition 𝗙𝗔𝗥 outweigh the initial investment.Research by UFI, The Global Association of the Exhibition Industry showed that exhibitions are expected to reach 𝟭𝟭𝟱% of pre-pandemic levels during this year. There are many reasons behind the rising levels of exhibiting, but at the heart of it is the direct, positive impact it has on any business by being directly in front of their customers and potential customers in an environment made for conducting business.⭐ Exhibitions give you the opportunity to showcase your company, your products and your services to your entire industry and planning & preparation are a major factor in generating the results to match your goals for the show.⭐ While there is a level of investment required, it’s how you spend your investment that makes the difference. Set your show targets in advance and work with an exhibition company that will design a stand that enables you to successfully achieve those goals at the show.With everyone going ‘all out’ to impress, your stand design in crucial in quickly getting your visitors attention and bringing them on to your stand… and that’s where we come in.We 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗲 in the design and build of tailored stands to match your brand’s identity and event targets, by increasing visitor footfall to give you the opportunity to boost your lead generation and conversion 📈 So if you’re planning an exhibition, 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝘂𝘀, so we can make sure the money you spend is correctly invested.#exhibitions #exhibitiondesign #exhibitionstands #bematrix #custombuildFollow ➡️ Yoonity ExhibitionsFollow ➡️ YoonityFollow ➡️ Anthony SmithFollow ➡️ #ExperienceIsEverything

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### Trade Shows: The Unexpected “sell me if you can”LOL! It's surprising how, when you build a booth at a trade show, most visitors are actually trying to sell you something. The number of targeted visitors interested in buying your products or services is significantly smaller. Exhibition organizers have no solutions for this problem—no targeted matchmaking of buyer visitors for exhibitors, which is the very reason companies invest in such expensive participation and booth construction.

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🌍 CPHI Milan 2024: A Remarkable Achievement in Event Management 🌍The recent CPHI Milan 2024 event was a resounding success, thanks to meticulous event management and careful coordination. Known as one of the largest gatherings in the pharmaceutical industry, this year's event attracted over 45,000 professionals from 170+ countries, setting a new benchmark in global event organization.With over 2,500 exhibitors and a four-day program packed with keynote speakers, live demonstrations, and innovative product showcases, the planning and execution were nothing short of extraordinary. Every aspect, from registration to seamless navigation across multiple halls, was carefully designed to ensure an unparalleled experience for attendees.Key highlights of the event management efforts included:Logistical coordination: Managing vendors, exhibitors, and flow of attendees across different pavilions.Technology integration: Offering cutting-edge support for both in-person and virtual attendees.Networking spaces: Creating dynamic environments for collaboration and industry engagement.The success of CPHI Milan 2024 is a testament to the power of strategic event management in delivering world-class experiences.#EventManagement #CPHIMilan2024 #GlobalPharmaEvent #LogisticsSuccess #InnovationInEvents #Exhibitions #PharmaIndustry #UBM #Cphi

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Last week we were at MEDICA - Leading International Trade Fair in Düsseldorf with CTN.FI. It was a rollercoaster of exhaustion, excitement and everything in between! 😅Four days of talks, demonstrations and trying to remember where I put my water bottle (usually empty by the time I found it). 💦 Despite the sore feet and hydration challenges, it was totally worth it. The atmosphere in the team and on our stand was fantastic and CTN's amazing cryotherapy and recovery technology attracted an incredibly curious and enthusiastic audience.The adventure began on the first day when we almost walked through all 17 halls just to find our stand - the wrong entrance! 🚶♂️🚶♀️ But hey, we got our steps early! 😄We even got to try the products ourselves - using the cryo mask was brilliant, not only for skin regeneration but also for waking us up! 🌬️✨We believe that participating in a trade fair like MEDICA is one of the best ways to enter the German market. Why is that?🤝 Face-to-face meetings: Meeting potential customers, partners and distributors in person helps build trust and strong business relationships. 💡Product demonstrations: Live demos allow customers to experience the effectiveness of the technology first-hand, making it easier to communicate value. 📊 Market Insights: MEDICA provides valuable insights into trends, competitor products and customer needs that are critical to refining market strategies. 👀 Brand visibility: Participation in a prestigious event increases brand visibility, helping our clients to be noticed and remembered. CTN's cutting-edge equipment attracted a lot of attention (who knew freezing yourself could be so popular?). We're proud to have supported their go-to-market efforts, and even prouder to have survived MEDICA with only a few minor blisters 😉 My blisters, however, barely made it back to Finland before I was greeted with a near 40°C fever and a possible new COVID variant... Guess who's missing out on Slush now? 🙃And of course, we took advantage of the moment and enjoyed the Düsseldorf Carnival in the city on Monday evening—what a way to wind down after a day at the fair! 🎉🥳

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